If you have a great product, you want to start digital marketing, have a business plan, and are lucky, you may already have investors backing you. This is the beginning of every beginning. However, after three or six months, no returns have been made, competitors have come up with similar products, and investors are anxious to see the results. familiar sound?
So where did I go wrong? Wasn’t your product good enough?
In today’s world, a good product may not be enough. The same goes for tech-savvy entrepreneurs who have built a website and run Google ads to drive traffic. There are too many things to deal with.
- Is your website updated regularly?
- Are your Google ads targeting the right customers?
- Are you really engaging your audience?
Digital marketing and social media
Digital marketing and social media are a very dynamic environment today, and they need to be equally agile. Only then can you achieve useful results.
Otherwise, you may end up spending more and more money with no real good returns or no returns at all. If you think it’s too overwhelming, get help. A digital marketing agency for startups is better.
So how can digital marketing agencies help startups?
Millions of users spend hours of screen time every day. Be aware of changing behavior:
- As of December 2018, there were over 560 million active internet users in India. This number is expected to reach 627 million by the end of 2019. 97% of Indians use a smartphone to access the internet.
- Internet users in rural India increased by over 18% year-over-year. By the end of 2019, more than 200 million mobile Internet users are expected.
- Facebook has 281 million active users in India and YouTube has 265 million users.
- TikTok, which had 20 million users until last year, had 120 million users in India in 2019.
Digital marketing agencies are constantly observing these changing scenarios because they are inherent in their business. A variety of Analytics and Insights tools can help you invest your money only if you actually get results.
Use the agency’s expertise to get it all for the cost of one resource.
Instead of hiring web developers, designers, content writers, marketing experts, and SEO resources, you can use the agency’s expertise to get it all for the cost of one resource. You can hire the best web developers to create your website, but it may not give you the marketing advantage you need. A digital media agency can help you create content with relevant keywords for each page of your website. They will also help you with new content for regular updates.
The most important feature is the use of metadata tags and keywords. Although metadata tags are not directly visible on your website, they are important for search engines to identify and index users in the correct search categories. If your website has the right metadata tags built in, and if your content has high-ranking keywords (I’ll explain those keywords later), they’re very likely to show up in browser searches and get page views. We help digital marketing agencies create the right metadata.
Engaging with your audience at social media.
If you don’t keep your customers engaged, someone else will. Social media presence is not optional, it is essential to engaging with your audience.
Have you ever seen celebrities in the news all the time on social media? And it’s not always about their movies. It’s mostly about what’s going on in their world, what they support, or what they absolutely hate. But they make sure they stay on the news.
As a startup, it’s also important to be ‘on the news and stay connected with your audience via social media. There are more than a dozen popular platforms, including:
- Tik’s tock
But if you take the time to update the state each time, who will do the real work? Digital marketing agencies help manage messaging on these platforms. Many of these will actually help you grow your business and generate leads and acquire new customers.
Google pricing options & digital marketing
35% of product searches start with Google. And 95% of users don’t go to the next page. It’s not enough just to pay for Google Ads. It must be presented to the right customer at the right time.
Digital marketing works very differently than traditional TV commercials or print media. Google Ads works with very complex algorithms and dynamic pricing, so it can be overwhelming for first-time users. There are several pricing options:
- Pay per click
- Per hit
- Per 1,000 impressions
This price then changes dynamically based on the total searches Google receives, destination location, device, time of day, seasonality, and more. Tracking all of this and optimizing your spending on digital advertising can be a daunting task unless you are an expert.
Happy customers are the best brand ambassadors. But vice versa will equally be detrimental to your business. Your online reputation is an important brand asset today.
97% of customers read online reviews of local businesses and 90% say positive reviews increase their chances of buying a product. On the other hand, a single negative review can cost a business 22% of its customers. Simple! Customers don’t have time and don’t want to risk their money. And there are so many places where they can check reviews of your products before they contact you.
- Review of ecommerce listings like Amazon, Flipkart
- Review forums like Mouthshut.com, Yelp.com
- Websites by category such as GSMArena.com, ZigWheels.com, TripAdvisor.com
- Q&A forums like Quora.com
- Of course, word of mouth through social media
And there are influencers on various platforms. They have hundreds, sometimes thousands of online followers, who rely on their views and reviews before even finding a product. So managing your online reputation can be a really small one, and a single mistake can be costly.
A digital marketing agency can help you maximize your revenue from different aspects of your digital presence, including social media, SEO, Google Ads, and online reputation.
We’ll guide you through how to plan your online marketing budget and spread it across multiple platforms. They will tell you about important advances in the digital world before you miss the boat. So, whether it’s going to the hospital for medical needs or calling an electrician to fix electrical faults at home, it’s always best to turn to the services of a professional when driving your business’s online sales/leads.
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